Run by attorney, Azra Ahmad, Mid-America Law Practice required a rebrand from their previous design that would attract a new audience while keeping their current client base.
Inspired by the interaction between a client and the attorney, simple triangle figures were used to show the everyday face-to-face consultation, while also creating an M. The curved edges indicate friendliness, a regular compliment attorney Azra Ahmad receives, and the colors inspired from the flag show boldness, and strength.
For the business cards, red was used to grab attention as well as to make it easy to find for clients. Whereas for the letterhead, a clean and sleek layout was held to make the information within the letter be the focus.
Black and white imagery were used for the single page information sheet and brochure, and triangles were repeated throughout the design to make the information approachable and easy to read.